A new dress code has been published in a bid to preserve the occasion’s laurels, according to recent reports. For ladies, the rules that constitutes what is considered appropriate attire for the event in June incudes, skirts that fall beneath the knee or lower and a hat or headpiece that features a base spanning four inches in diameter, with fascinators banned. However, the fascinator rule changes once you have entered the Grandstand enclosure, but strapless or sheer strap dresses or tops are forbidden.

We are personally over joyed with this decision to change the dress code. For far too long the media have gone into a frenzy over the ghastly attire choices and that is not what this special event is all about. The Royal Ascot is a prestigious event, and to remain iconic, the dress code should change along with the press coverage.

It’s not just the ladies dress code that has changed either, male attendees will have to wear a waistcoat and tie when inside the enclosure, and cravats are not allowed. The stringent rules for the annual week-long event will see a suit and tie now being obligatory.

Ascot spokesman Nick Smith said: "It is probably fair to say the dress code hasn't necessarily been enforced quite as rigorously as we might have liked.

"There is no doubt our customers would like to get back to a situation where it is universally acknowledged this is a formal occasion and not an occasion where you might dress as you would at a nightclub."

These changes will not affect those in the less formal Silver Ring.

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