THE PRAVINS STORY

Six decades of craftsmanship, expertise and family values.

For over 50 years, Pravins has been helping customers celebrate life's most meaningful moments with exceptional jewellery, carefully selected natural diamonds and beautiful coloured gemstones.

Today, with stores in Cardiff, Reading and Milton Keynes, we're proud to remain an independent family jeweller, combining decades of expertise with a personal approach that has always placed our customers at the heart of everything we do.

Our story began with one man's passion for fine jewellery and a belief that quality, honesty and exceptional service should always come first.

Where it all began

In 1969, Pravin Shah arrived in the UK with a vision to build a business centred on quality, craftsmanship and trust. What began as a small market stall in Marble Arch, London, selling fashionable silver jewellery, soon grew into something much greater.

With a natural eye for beautiful jewellery and an unwavering commitment to customer service, Pravin steadily expanded the business into concession stores before opening shops on The Strand and later Regent Street, establishing the foundations of what would become Pravins.

A passion for fine jewellery

As the business evolved throughout the 1980s, Pravins turned its attention to gold, natural diamonds and coloured gemstones, developing the expertise that continues to define the company today.

When Pravin's sons, Sanjeev and Hiten, joined the family business during the 1990s, further expansion followed, bringing Pravins to new locations and introducing more customers to the exceptional quality and personal service that have become synonymous with the brand.

Today, our stores in Cardiff, Reading and Milton Keynes continue that tradition, offering carefully curated collections of engagement rings, wedding rings and fine jewellery alongside a bespoke jewellery service for those looking to create something truly unique.

Built on trust

Although much has changed over the decades, the values on which Pravins was founded remain exactly the same.

Every customer deserves honest advice, exceptional quality and a personal experience that's enjoyable from beginning to end. These principles continue to shape every decision we make, from selecting beautiful natural diamonds and coloured gemstones to welcoming customers into our stores.

Over six decades, we've built lasting relationships with trusted suppliers and generations of customers who return to us to celebrate life's most important occasions.

Craftsmanship that lasts a lifetime

Exceptional jewellery begins long before it reaches one of our stores.

Our experienced team carefully selects natural diamonds and coloured gemstones for their beauty, character and quality, working alongside highly skilled British craftsmen to create jewellery that's made to be treasured for generations.

Whether you're choosing from one of our collections or creating something entirely bespoke, every piece reflects the same commitment to craftsmanship, care and attention to detail that has defined Pravins from the very beginning.

Looking ahead

While we're proud of our history, our focus has always been on the future.

Every engagement ring, every bespoke creation and every special occasion allows us to become a small part of someone else's story, and that's a privilege we never take for granted.

We look forward to welcoming you to one of our stores in Cardiff, Reading or Milton Keynes, where we hope to help you celebrate your own special moments for many years to come.